Liam O’Toole is the Director of Data, Insights and Reporting at Convergence. As a member of the Digital team, Liam supervises the full life cycle of all digital data from managing proper tracking and storage to building compelling visualizations and in-depth analyses. Liam designs and runs the Marketing Intelligence platform for the digital team, providing insights to make data-driven decisions. Before joining Convergence, Liam worked on the digital team at the RNC during the presidential election cycle.
Liam is a graduate of the University of Dallas and currently resides in Alexandria, VA.

Highlights:
  • Served as Senior Data Analyst on the RNC digital team during the 2020 Presidential campaign, overseeing reporting and analytics on the more than $1 billion raised during the cycle
  • Designed and implemented the RNC Marketing Intelligence platform driving analytics and marketing decisions