Liam O’Toole is the Director of Data, Insights and Reporting at Convergence. As a member of the Digital team, Liam supervises the full life cycle of all digital data from managing proper tracking and storage to building compelling visualizations and in-depth analyses. Liam designs and runs the Marketing Intelligence platform for the digital team, providing insights to make data-driven decisions. Before joining Convergence, Liam worked on the digital team at the RNC during the presidential election cycle.
Liam is a graduate of the University of Dallas and currently resides in Alexandria, VA.
Served as Senior Data Analyst on the RNC digital team during the 2020 Presidential campaign, overseeing reporting and analytics on the more than $1 billion raised during the cycle
Designed and implemented the RNC Marketing Intelligence platform driving analytics and marketing decisions