Alexandria, VA —  At the 2021 Reed Awards & Conference, Convergence Founder and Partner Rob Simms spoke on a panel discussing campaign strategy and the tools Republicans need to be successful in the 2022 midterm elections.

Simms stressed the importance of recruiting quality candidates and how crucial small-dollar fundraising is for success.

“For the Republican ecosystem to thrive, small-dollar fundraising is crucial. From Facebook ads to TV, creative storytelling is pivotal to bolster fundraising efforts and connect with voters,“ said Rob Simms.

As campaign firms interact with voters, Simms discussed how tactical media usage must be coupled with strong messaging to reach and resonate with voters.

“Past trends and current data highlight how digital and connective TV will increase and voter attention will decrease, so it is even more important to catch the viewer’s eye within a few seconds,” said Rob Simms.

At Convergence, we are practicing what we preach with our data-driven approach to telling our clients’ stories in both a creative and cost-effective way.