Director, Online Advertising

Convergence Media, an Alexandria, VA -based Republican political strategy and media firm, is seeking a Director of Online Advertising to add to its growing team of campaign and public affairs professionals. Qualified candidates will have a minimum of 4-5 years of experience in online advertising, preferably in a campaign or public affairs setting.

Responsibilities:

  • Work directly with VP of Digital Marketing to oversee and execute digital advertising for clients

  • Identify marketing opportunities and design advertising plans in collaboration with client strategy and fundraising departments

  • Lead Convergence Media online advertising efforts, across all paid online media platforms

  • Work with internal teams to improve campaign efficiencies over time, while working across multiple channels and utilizing a multitude of tactics while maintaining a laser-like focus on setting and achieving measurable results through internal and client defined KPIs

  • Execute online advertising campaigns, including online media planning, buying, budgeting, and optimization

  • Monitor, analyze and optimize ongoing advertising campaigns

  • Develop and maintain in-depth online advertising reporting platform to properly measure effectiveness and make data-driven recommendations for strategy and improvements

  • Continuously learn about new technologies and trends in the field; identify innovative solutions

Qualifications:

  • Strong experience developing, managing and executing social media advertising campaigns

  • Deep knowledge of programmatic and video advertising, preferably from a political or public affairs background

  • Experience managing a team and/or building an online advertising program a plus

  • Proven ability to learn quickly and meet deadlines in a dynamic environment

  • Strong written & verbal communication skills 


Director, Email Marketing

Convergence Media, an Alexandria, VA -based Republican political strategy and media firm, is seeking an Email Marketing Director to add to its growing team of campaign and public affairs professionals. Qualified candidates will have a minimum of 3-6 years of experience in the fundamentals of online marketing, preferably in a campaign or public affairs setting.

Responsibilities:

  • Work directly with Vice President of Digital Marketing to oversee and execute email marketing strategies for clients

  • Develop and direct long-term email marketing strategies for a variety of Convergence Media clients

  • Understand and mitigate spam regulations and restrictions to ensure proper deliverability and inboxing on behalf of our clients

  • Develop and execute extensive email warm-up series to ensure long-term good reputation on sending IP addresses

  • Monitor, analyze and optimize ongoing email marketing campaigns to ensure optimal performance

  • Manage list and database segmentation across multiple clients, and develop segmentation strategies to help ensure client success.

  • Design and develop testing strategies across multiple clients to build on company-wide learnings

  • Continuously learn about new technologies and trends in the field; identify innovative solutions

Qualifications:

  • Strong experience managing and optimizing email marketing campaigns for deliverability, inboxing, and open rates

  • Considerable knowledge and practical experience of the email warm-up process with large datasets

  • Strong verbal and written communication skills

  • Proven ability to learn quickly and meet deadlines in a dynamic environment

  • Experience using Iterable or a similar ESP

  • Experience using ReturnPath or similar service

  • Experience using Salesforce a plus


Director, Digital Marketing

Convergence Media, an Alexandria, VA -based Republican political strategy and media firm, is seeking a Director of Digital Marketing to add to its growing team of campaign and public affairs professionals. Qualified candidates will have a minimum of 3-5 years of experience in the fundamentals of online marketing, preferably in a campaign or public affairs setting.

Responsibilities:

  • Work directly with Vice President of Digital Marketing to oversee and execute digital strategies for clients

  • Manage client relations with a number of Convergence Media digital clients, while directing digital strategy and managing supporting staff

  • Develop and manage social media marketing campaigns across multiple platforms

  • Oversee online advertising campaigns, including online media planning, buying, budgeting, and optimization

  • Provide leading creative and strategic services to clients, such as digital content creation, copywriting, advertising plans, data analysis, and implementation

  • Actively participate in meetings, both client-facing and internal, and produce follow-up documentation

  • Write and produce client-facing proposals and memoranda, presentations, strategic plans and other materials, both independently and in collaboration with other Convergence Media team members

  • Continuously learn about new technologies and trends in the field; identify innovative solutions

Qualifications:

  • Can demonstrate proven strategic thinking and success in digital marketing campaigns.

  • Has significant hands-on experience managing digital projects (i.e. email or social media campaigns, SMS, online advertising, website development, etc.)

  • Can demonstrate success managing customer relationships, expectations and deliverables.

  • Ability to multi-task, meet tight deadlines, and adapt quickly to changing priorities in a fast-paced work environment.

  • Excellent written, verbal, and presentation skills with an ability to clearly convey concepts to different stakeholders.

  • Accountable for starting tasks with limited direction while functioning in a team environment.

  • Flexibility with time and schedule to meet deadlines.

  • Strong verbal and written communication skills


Digital Marketing Analyst

Convergence Media, an Alexandria, VA -based Republican political strategy and media firm, is seeking a Digital Marketing Analyst to add to its growing team of campaign and public affairs professionals. Qualified candidates will have a minimum of 1-2 years of experience in the fundamentals of online marketing, preferably in a campaign or public affairs setting.

Responsibilities:

  • Work directly with Directors of Digital Marketing to oversee and execute digital strategies for clients

  • Design and execute online fundraising initiatives

  • Provide significant copywriting and creative support for online campaigns

  • Mock-up email and SMS solicitations in our email service provider, Iterable

  • Design and mock-up website pages in coordination with political and fundraising campaigns

  • Manage social media marketing campaigns across multiple platforms

  • Execute online advertising campaigns, including online media planning, buying, budgeting, and optimization

  • Monitor, analyze and optimize ongoing advertising campaigns

  • Develop detailed reports for online efforts and paid advertising campaigns to properly measure effectiveness and make data-driven recommendations for strategy and improvements

  • Continuously learn about new technologies and trends in the field; identify innovative solutions

Qualifications:

  • Experience designing and executing online fundraising campaigns with a strong attention to detail

  • Strong verbal and written communication skills

  • Experience with Google Analytics and WordPress

  • Proven ability to learn quickly and meet deadlines in a dynamic environment

  • Proficiency with Microsoft Office, Excel, PowerPoint

  • Experience using Iterable or a similar ESP

  • Experience with programs such as Adobe Photoshop, InDesign, or Illustrator a plus


Online Advertising Analyst

Convergence Media, an Alexandria, VA -based Republican political strategy and media firm, is seeking an Online Advertising Analyst to add to its growing team of campaign and public affairs professionals. Qualified candidates will have a minimum of 1-2 years of experience in the fundamentals of online advertising, preferably in a campaign or public affairs setting.

Responsibilities:

  • Work directly with the Director of Online Advertising to oversee and execute online advertising campaigns for our clients

  • Execute online advertising campaigns, including online media planning, buying, budgeting, and optimization

  • Develop detailed reports for online efforts and paid advertising campaigns to properly measure effectiveness and make data-driven recommendations for strategy and improvements

  • Continuously learn about new technologies and trends in the field; identify innovative solutions

  • Considerable experience managing social media platforms for end users, including knowledge of audience development.

  • Can demonstrate success managing customer relationships, expectations and deliverables.

Qualifications:

  • Experience designing and executing online fundraising campaigns with a strong attention to detail

  • Strong verbal and written communication skills

  • Proven ability to learn quickly and meet deadlines in a dynamic environment

  • Proficiency with Microsoft Office, Excel, PowerPoint

  • Proficiency with Facebook and Google AdWords (certification a plus)


Digital Marketing Copywriter

Convergence Media, an Alexandria, VA -based Republican political strategy and media firm, is seeking a Digital Marketing Copywriter to add to its growing team of campaign and public affairs professionals. Qualified candidates will have experience in the fundamentals of online marketing and fundraising, preferably in a campaign or public affairs setting.

Responsibilities:

  • Work directly with Directors of Digital Marketing to develop written creative, as well as oversee and execute digital strategies for clients

  • Assist with the design and implementation of online fundraising and marketing initiatives

  • Draft email and SMS solicitations in our email service provider, Iterable

  • Draft blog posts, press releases, paid online advertisements and longer-form content

  • Proof-read other team members’ work

  • Design and mock-up website pages in coordination with political and fundraising campaigns

  • Continuously learn about new technologies and trends in the field; identify innovative solutions

Qualifications:

  • Strong writing background with experience designing and executing online fundraising campaigns with a strong attention to detail

  • Excellent verbal and written communication skills

  • Experience with Google Analytics and WordPress a plus

  • Proven ability to learn quickly and meet deadlines in a dynamic environment

  • Proficiency with Microsoft Office, Excel, PowerPoint

  • Experience using Iterable or a similar ESP a plus

  • Experience with programs such as Adobe Photoshop, InDesign, or Illustrator a plus


Graphic Designer

Convergence Media, an Alexandria, VA -based Republican political strategy and media firm, is seeking a Graphic Designer to add to its growing team of campaign and public affairs professionals. Qualified candidates will have a minimum of 1-2 years of experience in the fundamentals of graphic design, preferably in a campaign or public affairs setting.

Responsibilities:

  • Work directly with the digital marketing teams to create compelling design assets for political and public affairs campaigns

  • Collaborate with the marketing teams to design and create creative assets for the purposes of testing

  • Design and create compelling creative for business development needs

  • Provide overall branding support for Convergence Media and sister companies

Qualifications:

  • Bachelor’s degree

  • 1-2 years of experience in a political or related design capacity

  • Ability to work quickly, under tight timelines, and hand-in-glove with our marketing teams

  • Strong organizational skills, and ability to manage across multiple clients and projects

  • Proficiency in Adobe Creative Suite


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